All Episodes
AI Is Clicking Your Ads (And Wasting Your Budget) — The Hidden Retail Media Crisis
Today I'm unpacking a blind spot that completely changed how I’m thinking about AI’s impact on retail media. Recently I’ve been talking a lot about the long-term threa...
Brand Media vs Commerce Media: How Gildan Is Redefining Retail Media Strategy for Faster, Cheaper Growth
In this episode, I dive into a fascinating recent conversation featuring Gildan’s Jason O’Toole on The CPG Guys podcast and unpack a powerful idea that stopped me in m...
Writing Into the Void: How I Built Authority in Retail Media (From Zero to 28K Followers)
Today I’m taking you behind the scenes of something I don’t talk about enough: what it really feels like to start over, even after years of experience. From launching ...
Why AI Grocery Shopping Isn’t Taking Over Yet (But Absolutely Will)
Not all shopping is created equal. And honestly, not all of it is fun. Today I'm unpacking the tension between the idea of AI-powered shopping and the reality of how w...
Dark Search & AI Shopping: The Hidden Threat (and Opportunity) for Retail Media
Today I'm unpacking a fascinating shift happening right under our noses in retail media — what has been coined “dark search.” I explore how AI-driven discovery is quie...
AI Advertising Is Happening NOW: What Retailers Must Know Before It’s Too Late
The conventional wisdom says AI advertising is something for the future, but I’m not buying that. Today, I extrapolate on Debbie Ajo Williamson’s insights shared on a ...
Agentic Commerce Isn’t the Threat You Think — Why Retailers Are Playing the Long Game
A few months ago, it felt like everyone in retail media was bracing for impact. Agentic commerce, zero-click search, and Gen AI were being treated as existential threa...
83% of Retail Media Campaigns Are Misleading You (iROAS Exposed)
Today I’m revisiting my recent article for The Drum and digging into a piece of research that stopped me in my tracks. And honestly, it might change how you think abou...
The Retail Media Fermi Paradox: Why Everyone Talks Growth… But Only Amazon & Walmart Win
Recently an essay stopped me in my tracks. My friend Drew Cashmore (Chief Strategy Officer at Vantage) wrote a brilliant piece for his Retail Media Leapfrog Series new...
Retail Media Measurement Is Broken (Here’s What Brands Actually Want Instead)
Today I'm unpacking a fascinating conversation from a recent episode of the Unlocking Retail Media podcast with Andrew Covato and host James Avery that reframed how I ...
Why Retailer Magazines Are the Next Big Retail Media Channel (Post-AI Shopping Era)
Today I’m revisiting a recent article I penned for The Drum and digging into something that feels almost counterintuitive in a world obsessed with AI and automation: t...
Why Retail Media Looks So Different in the US vs Europe (And Why You’re Comparing It Wrong)
Last year, I found myself navigating chaotic scooter traffic in Thailand, only to realize how dramatically things can change with just a little extra weight. And hones...
AI Discovery Is Reshaping Retail: Shoptalk 2026 Insights
At Shoptalk last week, I noticed something that really stuck with me; and it wasn’t happening on the main stage. The sessions that had an overflow of attendees sitting...
Shoptalk 2026: AI, Agentic Commerce & Retail Media’s Next Power Shift
I’m coming to you live from Shoptalk 2026 in Las Vegas, and this ep is packed with rapid-fire insights straight from the show floor. I pulled together six of the smart...
Are AI Ads the Next Billion-Dollar Channel? How Retail Media Wins in the Age of LLMs [Agentic Commerce Expert Series Part 4 of 4]
In Part 4 of the Agentic Commerce Expert Series, we dive into one of the biggest emerging questions in retail media right now: what happens when ads enter AI experienc...
Costco Exposing Its Retail Media Tech Stack Might Change Everything
In August 2025 I broke down why so many retail media networks keep their ad tech stacks hidden. And to be honest, the reasons weren’t exactly flattering. But what happ...
Retail Media Has a PR Problem: CVS Media Exchange’s Bold Wake-Up Call
Today I’m digging into a refreshingly honest and frankly rare take from Parbinder Dhariwal, VP, General Manager at CVS Media Exchange (CMX). Instead of the usual hype ...
Google’s New AI Patent Could Hijack Your Landing Pages (And Charge You for It)
Today I’m breaking down a jaw-dropping development from Google that could fundamentally reshape how we think about paid traffic, brand control, and the role of landing...