All Episodes
Arming The Rebels Series | Part 2 : Martech Before Media
What happens when a retailer decides to build a retail media network, only to discover that its customer data is scattered across multiple systems, disconnected, and d...
Consumers Rate Amazon’s Ads Among The Best, But They Aren't In Marketers' Top Five
Amazon is the world’s third-largest digital advertising platform, and consumers actually love its ads. So why does Amazon consistently fail to make marketers’ top five...
Arming The Rebels Series | Part 1 : What's Holy?
What should retail media networks share with brand partners, and what should they keep sacred? In this first episode of Arming the Rebels, a four-part series for retai...
Ads In AI Can Span The Full Funnel, Says Thrad's Roger Dunn
What if the biggest opportunity for advertising in AI isn't just converting shoppers who are ready to buy, but reaching them much earlier in their decision-making jour...
Retail Media's Loudest Brand-Side Defender On Where It Wins and Still Falls Short
When Liquid Death's Chief Media and Digital Commerce Officer, Benoit Vetere, says retail media will take more than half of the brand's media spend by 2027, you know he...
The future of retail media is.... gifts? [PRESSURE TEST]
The honeymoon is over for retail media. Sponsored products are reaching saturation, and the networks looking for their next growth opportunity are facing some pretty u...
Forrester says the retail website is about to radically change
What happens when shoppers stop searching with keywords and start having conversations with retailers? And what does that mean for the future of retail media? In this ...
Is advertising in ChatGPT kind of mid?
Are ChatGPT ads actually delivering results, or are advertisers paying a premium to be part of the AI hype cycle? I've been hearing from performance advertisers for a ...
Walmart Turns Its Shelf Into An API
Walmart just made a pretty big move toward the future of AI shopping, and I think there are some important implications for retail media that brands and agencies need ...
If DoorDash Buys Instacart, Who Wins in Retail Media?
In 2020, I co-authored the book Instacart for CMOs because I believed Instacart was one of the most under-recognized marketing channels available to consumer brands. F...
Why AI Agents Will Be Monetized With Ads (AdGentic Crossover)
What happens when your personal AI agent starts selling you things? I’ve spent the last decade analyzing the retail media ecosystem, but I’m increasingly fascinated by...
Is MTA Past Its Expiration Date? (Part 3)
Is multi-touch attribution (MTA) past its expiration date? In this third part of my MTA series, I’m exploring why retailers like Albertsons Media Collective, Best Buy ...
Gopuff's Head of Ads: "I'm a realist"
What does it take for a retail media network to stand out in an increasingly crowded landscape? Sometimes, the answer isn't building more ad tech: it's knowing what ma...
An Ad Told Me the Only Thing I Already Knew About Bolts
What happens when an ad finds you at exactly the right moment, but still gets the job wrong? I found myself standing in the bolts aisle at Bunnings, using ChatGPT to f...
Whose Side Is Your Shopping Agent On?
AI shopping agents are starting to change how people discover products, compare prices, and actually make purchases. But as these agents take on more of the shopping j...
POV: Your Mum Always Buys the Same Brand
Today I’m looking at what happens to brand loyalty when AI starts doing more of the shopping. We’ve all seen how shoppers stick with the brands they know, even when th...
The Return To Onsite
Retail media has spent the last few years chasing growth through connected TV, influencer partnerships, social commerce, and in-store screens. But new research from eM...
Are Audiences The Golden Ticket For RMNs?
Are bigger retail media networks automatically better? And what really makes a network worth investing in? In this episode, I'm picking up the debate sparked by Brian ...