All Episodes
Instacart Ads’ Third Act: Ali Miller on Building the Infrastructure Powering Retail Media’s Future
Instacart’s advertising business is officially in its third act, and it’s the most ambitious one yet. In this recap of my recent article for The Drum, I break down how...
Challenger vs. Legacy Brands in Retail Media: When Sponsored Products Stop Working (and What to Do Next)
There’s a conversation that comes up constantly in retail media. Challenger brands look at big legacy CPGs and think, “If only we had that budget and analytics muscle,...
Is Amazon Falling Behind? AI Agents, Rufus, and the Future of Ecommerce
Amazon built its empire by disrupting everyone else. But what happens when the disruptor starts looking… defensive. As Walmart, Target, Shopify, Wayfair, and others pl...
7 Ways to Break the Retail Media Doom Loop
Today I dive into the 'retail media doom loop' and share seven actionable ways retailers can break free. If you’ve ever wondered why retail media networks stall after ...
Retailers Are Finally Embracing AI Shopping Bots — Here’s What They Announced at NRF
For the last decade, retailers have done everything they could to keep bots off their websites. But when I was at NRF earlier this month, I heard something very differ...
Why the Future of Retail Media Isn’t Amazon or Walmart (It’s the Long Tail)
The retail media conversation is dominated by a handful of giants. But today, I’m analyzing a recent episode of one of my favorite podcasts (Beyond The Shelf hosted Da...
AI Is Rewriting Retail Media: Why the Funnel Is Officially Dead
In today’s episode I’m sharing a standout moment from a conversation I recorded back in December on Zalando's Inside Fashion Marketing podcast. It captures a shift I h...
What Retail Media Leaders Really Say at Private NRF Dinners (In-Store Media, Tech Stacks & Shopper Behavior)
Last week at NRF, I co-hosted an intimate, salon-style private dinner with the sponsor of this podcast, Mirakl Ads, bringing together senior leaders from major retaile...
NRF 2026: Why Retail’s Future Belongs to the Experimenters (Not the Five-Year Planners)
I spent the first few days of NRF right at the center of the retail universe and somehow still managed to feel behind. In this episode, I’m reflecting on what I saw, w...
What I Learned Building Retail Media Breakfast Club in One Year (50,000 Downloads Later)
This is the final episode of the year, and honestly, I can’t quite believe how far Retail Media Breakfast Club has come since launching back in January. From passing 5...
My Retail Media Content Diet: How I Stay Ahead of Trends Without Burning Out
I’m pulling back the curtain on something I’m asked about constantly: how I actually stay on top of the nonstop flow of retail media news, analysis, and thought leader...
Why Amazon Can’t Stop Agentic Commerce — And Why Other Retailers Must Lean In
Agentic commerce continues to spark tension across the industry. Today, I’m diving straight into one of the biggest debates: whether Amazon’s refusal to embrace open a...
5 Big Marketing Lessons Retail Media Must Steal From Venture Capital
In this episode of the Retail Media Breakfast Club, I reflect on a recent conversation from the a16z Podcast and the surprisingly relevant lessons that venture capital...
Amazon’s Sea of Ads: Why 25+ Sponsored Products Per Page Still Works
In this episode, I expand on my latest column in The Drum, where I unpack new data showing that Amazon now averages 25+ sponsored products per page load—far more than ...
The Retail Media Civil War Is Ending: How “Fluid” Sponsored Products Are Reshaping Search
In today’s episode, I dig into one of the biggest internal conflicts inside retail organizations—the clash between merchant teams and retail media teams. One side is i...
AI vs. Retail Media: The Platform Shift No One Is Ready For
In this 'Snips' episode, I unpack some of the most thought-provoking ideas from tech analyst Benedict Evans’ recent interview on The Knowledge Project, specifically hi...
Inside Costco’s Secretive Retail Media Strategy: What Mark Williamson Revealed
Costco has always been the effortlessly cool kid of the retail media world: unbothered by hype, quietly confident, and doing things entirely on its own terms. In this ...
AI Shopping Hype? My Black Friday to Cyber Monday Halftime Breakdown
In this halftime recap of Black Friday — Cyber Monday, I unpack the avalanche of headlines claiming that AI shopping has finally arrived. Everywhere you look, analysts...