All Episodes
Why Loyalty Programs Are the Real Power Play as AI Reshapes Retail Media
Recently I joined a retail media panel at Loyalty Connect in Atlanta, surrounded by the people who’ve spent decades building and evolving loyalty programs. What became...
How Brands Are REALLY Using AI for Retail Media Automation
At Xnurta’s Signal to Scale Summit this week, I heard some of the most practical conversations yet about how brands are actually using AI in retail media. Spark Foundr...
How Clorox Uses Data Clean Rooms to Unlock Powerful Personalization (AI Marketing Explained)
In this episode, I share snippets of a recent episode of the Flywheel Commerce Collective podcast, and take you inside how Clorox has evolved its approach to data clea...
Publicis Buys LiveRamp: What It Means for Retail Media, Data Ownership & the Future of Identity
I’m coming to you from an airport lounge (because business travel is always glamorous, right?) with the breaking news that I couldn’t ignore: Publicis has acquired Liv...
Dollar General’s Retail Media Power Play: The Full-Stack Strategy Unlocking Brand Dollars
Dollar General has been making serious waves in retail media. In this episode, I break down what’s really going on beneath the surface of their latest announcements. F...
The Retail Media Illusion: Why Agentic Commerce Will Disrupt E-Commerce Sooner Than You Think
Last week, I stepped onto the stage at the Digital Shelf Summit here in Atlanta for a debate that’s been heating up across the industry: is agentic commerce an existen...
Predictive Commerce: Why Life-Stage Data Could Replace Retail Media’s Obsession with Transactions
Most retail media networks are built to look backward. But what if the real opportunity is predicting what customers will do next? In this episode, a reprise of my rec...
AI Is Quietly Breaking Retail Media — And No One Wants to Admit It
Today I unpack a contrarian take that’s been sitting with me since my conversation with James Deaker on The Yield Doctor: what if the biggest threat to retail media is...
Kroger’s Retail Media Playbook: Why Context Data Is the Future of Commerce Media
A few weeks ago, Kroger Precision Marketing announced a major partnership with Google that allows brands to activate Kroger audiences directly inside YouTube and DV360...
Retail Media’s Narrative Problem (And How to Fix It for Optimal Impact)
Today I dive into a powerful idea that completely reframed how I think about retail media in relation to communicating narrative. After listening to a conversation fea...
I Need Your Help! Which Retail Media Trends Can’t You Ignore in 2026?
Today, I’m doing something a little different. After attending Possible Miami and The Drum's Global Commerce Media Leaders Forum, my brain is overflowing, in the best ...
Why iROAS Metrics Are So Inconsistent (And Why Debate Is Good For The Industry)
Today I unpack the intense industry reaction to a piece of Albertsons Media Collective, Ovative Group, and Kellogg School of Management research that challenged how we...
Bring the “Retail” Back to Retail Media: 4 Fixes Every RMN Needs Now
Last week, I had the opportunity to moderate a powerhouse panel at the The Drum's inaugural Global Commerce Leaders Forum in Miami. And let me tell you, the insights t...
Kroger x YouTube: The Retail Media Breakthrough That Could Unlock Billions in Brand Budgets
I’m coming to you a little under the weather today, but this recap of my recent article for The Drum was too important not to share. In this episode, I break down Krog...
In-Store Retail Media Measurement Is Broken — Shopper Purchase Rate Explained with Catalyst & In-Store Marketplace
Today I’m sharing highlights from a recent LinkedIn Live I hosted with Paul Brenner from In-Store Marketplace and Michelle Dooley from Catalyst Media Consulting. We du...
7 Retail Media Upfront Secrets: What Home Depot Got Right (And What Others Are Missing)
I made the trek through Atlanta traffic to attend Home Depot’s Orange Apron Media upfronts, and let me tell you, it was absolutely worth it. In a year where brands are...
The Real ROI of Retail Media Events: Are Work Trips Still Worth It in 2026?
Today I’m taking you behind the scenes of a packed stretch of travel — three major industry events in just a few days — and using it as a jumping-off point to unpack a...
Home Depot’s Retail Media Playbook: How Orange Apron Media Is Winning Where Others Can’t
Today I’m focusing on my recent article for The Drum, breaking down what really stood out from Home Depot’s third annual Infronts event, and there’s more going on than...