This week I dive into an interesting perspective from Jason Goldberg on the Jason + Scot show, who mentioned this podcast (a proud moment for me as I've been listening to their show for over 7 years!).
Jason questioned the excitement around retail media outside of Amazon, so I decided to investigate his claims, including:
Most retail media spend goes to Amazon.
Retail media is mostly Sponsored Product Ads.
Smaller sellers drive most sponsored product spending.
Limited opportunity for specialty/regional retailers.
Tell me what I missed in my response, and let's get Jason Goldberg excited about retail media!
